A Simple Technique That Delivers Never-Ending Highly Qualified Leads for Your Real Estate Business

I just sat down with a very successful real estate investor who specializes in wholesaling houses in Columbus, Ohio. His name is Darren Dicke and he shared with me an amazingly effective yet simple strategy about how he locates and sells wholesale deals and I thought I would share it with you so you can start using the idea immediately. He calls this strategy “Driving for Dollars” and this is how it works.
Darren simply gets in his car and drives around Columbus looking for homes with “For Rent” signs in the front yard. When he see one, he pulls over, gets out his cell phone and calls the number on the sign, and asks the owner (the landlord) these 4 important questions:
1. “I’m calling about the house you have for rent (say address). I was curious if you would you be interested in selling it to me?” (If the answer is “no”, he then asks…) 2. “Well do you have any other houses you would consider selling to me?” (If “no”, he then asks…) 3. “Do you know anyone else who owns a house in this area that may be interested in selling?” (If this is also “no”, he asks…) 4. “Are you interested in building your personal portfolio beyond what you currently own? I actually buy houses in and around here and would be happy to let you know when I have a house that is available for sale.”
You would be shocked to learn that just about half of all the deals that Darren works on is a result of this little technique. The first 3 questions get him seller leads, and the fourth adds to his buyers list (the landlord buyers). If any of the first 3 questions are answered with a “yes”, then he treats it like a typical seller lead. While he explained this strategy, I realized that you could also use this idea for houses you see advertised on Craigslist.com, in your area’s newspaper, and even in publications like the local Thrifty Nickel and Greensheet papers.
So that’s all there is to it! Just contact landlords with “for rent” signs and ask them these 4 questions. You will eventually find some motivated sellers (burned-out landlords) and great qualified landlord buyers (for all your deals) that could turn into a nice stream of income for you.

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